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Creativity is not as hard as you think. Just like car repair and plumbing, writing is a craft that can be learned and improved.
     
Of course, not every sentence needs to be showy, but it really helps to sprinkle in some lively bits of writing.  
 
  • Hook your readers with a wow start!!
Instead of:
Everyone is so busy these days.
 
How about:
The soundtrack of our lives is constantly on shuffle.
 
  • With some tweaking and recasting, it's possible to turn an offhand sentence into something inspired.
Instead of:
Real estate may be heading for a downturn, but agents shouldn't panic.
 
How about:
My best advice to you agents - don't act as helpless as possums on the road.
 
  • Think of your prose as a paintbrush that instantly creates pictures in your reader's mind.
Instead of:
Is your boss always giving you the third degree?
 
How about:
Does your boss fire his sentences like bullets?

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